Sitemap - 2025 - Marketing Accountability Council (MAC)
Zohran Mamdani Didn’t Run a Campaign; He Built a Movement
Marketing Has One Job. And It Isn't Driving Revenue
Inbox Spam, Bathwater Gimmicks, and Underperforming Pits: My Time with Dr. Squatch
📞 The New Etiquette of Communication
Nothing Personal: Why Mass Brand Personalization Is Fool’s Gold
“I Don’t Want to Work With You”:
You Don’t Need an Agency. You Need Agency.
What Pitbull and a Tweet Teach Us About the Future of Marketing
The Hollowing Out of Journalism and the Rise of Forced Joy
Sue, Shrinkflation, and the Algorithmic Bartender:
Built, Not Hyped: The Stacked Marketer Blueprint for Sustainable Marketing
The Content Marketing Delusion
Narcissistic Abuse, Social Illusion, and the Limits of Justice
“Thanks for Applying. We Regret to Treat You Like a Person.”
Unsubscribe from the Bullsh*t Economy
I Was Just Using MyChart. Then I Watched the Carl Dvorak Video.
How to Shop Smart When Every Brand Looks the Same
When the Mic Is On but the Station Is Asleep
Banning AI While Secretly Using It? That’s the Real Academic Dishonesty
The Job Changed. I Didn't. That's Why I'm Building Something New.
Gen Z College Grads Are Choosing Trades And Calling Out the White-Collar Myth
Camden Yards, Engineered Enthusiasm, and the Illusion of Fun
Only One Room Left!* (*According to the Algorithm):
Manufactured Authority: How Marketing Dresses Up as Truth
How to Test Your Marketing – Part 4: The Reason Why
Spectrum’s Internet Is Bad. Their Marketing Is Worse. And the Whole Thing Is Broken.
How Media Got Lazy, Metrics Got Hollow, and What Marketers Must Do Now
The System Isn’t Broken. It Was Never Built for This
The Delusion of Marketing Technology
There's No Fucking CO Here: Why Marketing Is Facing Apocalypse Now
iHostage, Apple, Netflix, and the Beautiful Disaster of IP Rights
How Roy Steinberg’s ADHD-Fueled Fidget Toy Became a Blueprint for Ethical Marketing
How Chili’s Flipped the Script on Fast Food
Dear Substack: I Love You—So Let’s Make This Better
Automation, Quotas, and the Great Attention Heist
What It’s Like Being a Kid Online in 2025
Chicken Jockey, Slushie Fights, and the Netflix Wake-Up Call
Ghosting Isn’t a Strategy—It’s a Signal
Live from Brooklyn: Three People Just Ran Into the Sewer
MAC WRAP: The Surveillance Economy Just Got Sued (Again)
How to Test Your Marketing – Part 3: Who Do You Think You’re Talking To?
How AI Is Rewriting Digital Identity
The 22 Immutable Laws of Marketing vs. The Marketing Accountability Council: A Reality Check
How Subscription Marketing Became a Slow Extraction Machine
The Most Honest Hour in Marketing
The Gas Station That Outsmarted The Marketers
We Don’t Have an Editorial Calendar.
Marketing in the Age of Simulation
Why Data Discipline Starts at the Top
xAI Swallows X, but Can It Digest Accountability?
🪦 Content for Content’s Sake (2012–2024)
“Entitled” or Misunderstood? YouTube’s Favorite Villain is Often Just Neurodivergent
How Ready Are You for a Brand Safety Crisis?
How to Test Your Marketing - Part 2: Is Your Message Worth Repeating?
Will a Funkmaster Flex R&B Weekend Save Atlantic City?
What the Lechón King Taught Me About Marketing, Fatherhood, and Full-Bodied Flavor
Paid Ads: From Growth Hack to Money Pit (2008–2023)
PepsiCo’s $2 Billion Poppi Power Move
Navigating Brand Strategy in a Shifting Digital Landscape
AI Research Feels Like Magic—Until It Leads You Astray
When “Good Enough” Just Isn’t Enough
How to Test Your Marketing Series - Part 1: The Hidden Factor That Drives Buying Decisions
5 Steps To Elevate Marketing’s Value From Metrics to Meaning
The ASMR Work Video Revolution
How Digital Natives Changed the Game on Legacy Media
The Marketing Industry Is at a Crossroads—
Is Your Marketing Campaign Ready for Launch? Here’s How to Tell
Streaming Didn’t Kill TV—It Became TV
In Memoriam: Duo the Owl (????–2025)
Tubi Ran Two Super Bowl Ads—And Ranked Dead Last.
The Delusion of Digital Ad Impressions
Super Bowl LIX: The Night of Indulgence, Contradictions, and a Message Most People Missed
It’s Time for Sustainable Marketing
The Spending Illusion: Why It Feels Like Everyone’s Buying—Even When They’re Not
Streaming Chaos and the Rise of Quantum Consumers
MAC Member, Colt Briner Redefines Leadership with The Race to Relevance