PepsiCo’s $2 Billion Poppi Power Move
PepsiCo’s acquisition of Poppi is a masterclass in brand alignment.
Poppi and Bubly fit together seamlessly in Pepsi’s portfolio—so much so that you have to wonder:
Did Poppi design itself for this exact acquisition?
It wouldn’t be surprising. Everything about Poppi—from its vibrant, approachable branding to its dominant TikTok presence—feels like it was built for Pepsi’s playbook. The two brands are complementary, covering different segments of the “modern soda” movement.
And now, with PepsiCo’s distribution power, Poppi is about to explode.
Poppi’s Big Retail Wins—and How PepsiCo Supercharges Them
Some people mistakenly thought Poppi was just an Amazon-first brand, but my students saw the bigger picture.
Poppi was already winning in:
Supermarkets: Whole Foods, Target, Walmart
Bodegas & Convenience Stores: A rare feat for an independent brand
College Campuses: Poppi owns the Gen Z demographic
That’s where Coca-Cola’s problem gets even worse. Poppi already won over young consumers. They don’t need to be convinced. Simply Pop? It’s an afterthought.
With PepsiCo behind Poppi, expect:
🚀 Retail dominance – Bigger shelf space, premium placements, and cold-case expansion
🚀 Food service expansion – Poppi landing in restaurants, cafés, and fast-casual chains
🚀 Omnichannel growth – Balancing direct-to-consumer sales, Amazon, and mass retail
Meanwhile, Simply Pop will sit on a shelf collecting dust—just another product line extension from a brand that used to mean something.
PepsiCo Is Playing to Win
Poppi isn’t just a soda—it’s a brand that built deep loyalty through smart marketing, bold bets, and cultural relevance. That’s what Coca-Cola doesn’t understand.
Simply Pop will be forgotten in a year. Poppi is just getting started. 🚀