Archive - Marketing Accountability Council (MAC)

Is Customer Journey Orchestration Just Lipstick on a Pig?

Big MarTech is betting on a future where software decides what happens next. But old problems with data, intent and silos could derail the whole thing.

4 hrs ago • Moni Oloyede

Creative Theft and the Modern Marketer

Creative theft lets marketers borrow someone else’s courage. Learn how approval culture, fear of accountability, and GenAI makes stealing more…

Oct 1 • Jacob Sanders

September 2026

Are Companies Looking for a Marketing Operations Unicorn or Frankenstein?

Marketing Operations is splintering into new specialties. Here’s what the changing job market means for your skills, career and next move.

Sep 30 • Moni Oloyede

An Obituary for WBLS, Written While It Is Still on the Air

The radio station that helped give New York its sound is still broadcasting. On Saturday night, I began to wonder who was listening to it.

Sep 28 • Jay Mandel

Whose Work IS It Anyway?

We click “Agree” every day without thinking. Jake Perry looks beyond the convenience of generative AI to the terms, privacy policies, ownership rights…

Sep 22 • Jake Perry

When “Unlimited” Runs Out

I fell in love with building on OpenAI.

Sep 18 • Jay Mandel

The Wrong Metrics Can Make Good Marketing Look Bad

B2B marketers keep grading awareness on clicks and pipeline. Here’s why that creates false negatives and how to measure what awareness actually does.

Sep 16 • Moni Oloyede

Alaska Violet and the Digital Life I Had Never Asked My Daughter About

A Roblox creator shows how personal narrative becomes relationship, and why parents and marketers need to take that relationship seriously.

Sep 1 • Jay Mandel

August 2026

I Wanted a Fishing Licence. New York Gave Me a Deer.

I wanted to go fishing for one day.

Aug 30 • Jay Mandel

Marketing Has Bad Breath, Not Halitosis

Listerine turned bad breath into halitosis. Marketing has done the same, turning ordinary uncertainty into urgent and curable problems. Learn how to…

Aug 27 • Jacob Sanders

TopDog Law: Big Bark. Show Me the Bite.

I Followed TopDog’s Disclaimers to Measure the Distance Between the Law Firm Being Advertised and the Legal network operating behind it.

Aug 23 • Jay Mandel

Optimum Customer Service Cut Off My Phone, Left Me Stranded Without Service, Then Told Me to Use My Phone to Fix It

Apparently, “customer service” now means creating the emergency, explaining the emergency back to you, and then recommending a solution that the company…

Aug 22 • Jay Mandel

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