Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Home
Notes
Chat
Your Brand Coach, Jay Mandel
What is MAC?
Archive
Leaderboard
Zohran Mamdani Didn’t Run a Campaign; He Built a Movement
What marketers can learn from his unapologetic message, bold positioning, and refusal to play it safe
 • 
Jay Mandel
1
Marketing Has One Job. And It Isn't Driving Revenue
Data Doesn’t Drive Marketing, People Do
 • 
Moni Oloyede
Inbox Spam, Bathwater Gimmicks, and Underperforming Pits: My Time with Dr. Squatch
A Marketing Accountability Council Case Study in Attention Burnout and Strategic Drift
 • 
Jay Mandel
2
📞 The New Etiquette of Communication
A Field Guide for the Age of Overload
 • 
Jay Mandel
25:19
Nothing Personal: Why Mass Brand Personalization Is Fool’s Gold
In the 20th century, the holy grail of marketing was to build a great brand.
 • 
Jason Patterson
“I Don’t Want to Work With You”:
What Melissa Zehner Wants Founders to Hear About Marketing Control
 • 
Jay Mandel
53:46
You Don’t Need an Agency. You Need Agency.
Agency is not a vendor. It’s a muscle. Build it.
 • 
Jay Mandel
The Inflection Point
Personal clarity, professional alignment, and why the MAC is no longer just an idea, it’s becoming a real alternative to how marketing gets done.
 • 
Jay Mandel
The Peril of Passive Therapy
When "Holding Space" Becomes Holding Back: Why True Progress Demands More
 • 
Jay Mandel
Two Parades.
One Earned Attention. One Bought Silence.
 • 
Jay Mandel
1
What Pitbull and a Tweet Teach Us About the Future of Marketing
The digital marketing landscape is constantly evolving, and brands are continually seeking innovative methods to engage their audiences.
 • 
Jay Mandel
1
58:43
The Hollowing Out of Journalism and the Rise of Forced Joy
From Terry Moran to Elon Musk: What Happens When Truth Becomes Inconvenient
 • 
Jay Mandel
© 2025 Jay Mandel
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture