We Don’t Have an Editorial Calendar.
We Have a Pulse.
Most marketing teams obsess over posting schedules like they’re aligning with lunar cycles. “Is it Tuesday at 9 a.m. yet?” “Will the algorithm be in a good mood today?” Cute.
Here at the Marketing Accountability Council, we don't play by that rulebook. We don't even have a rulebook. We publish when there’s something worth saying. Not to fill a content quota. Not to chase metrics. Because when the content matters, people open it. And guess what? They do—at nearly 50% open rates.
Let’s pause there.
And no, we’re not trying to break any records here. We're not trying to out-post the hustle bros or build a content moat. We're building something better: a body of work. A growing archive of new principles, sharp frameworks, and honest conversations—shaped by the minds of
, , Me, guest contributors, and anyone ready to question the status quo of marketing.MAC isn’t a newsletter. It’s a shift.
We’re not just publishing. We’re gathering. We're defining the new rules of ethical, accountable, no-BS marketing. And soon, that body of work becomes a blueprint. For services. For support. For a movement.
So, no, we don’t have a calendar. We have momentum.
And if you’re here, reading this, the odds are that you feel it too.
What could be less authentic than a "content calendar" when you aren't paying for content on a regular basis, like a daily newspaper. If anyone wants to pay a Substack, YouTube, Patreon, or whatever creator/publisher, they are doing so to support the job they are doing.
And if you trust the party you are paying to support, you should trust that they will only give you content they are proud to produce and they want to produce because they think it will be valuable.
We don't want anyone to publish because they feel obligated, and produce low quality. We want them to publish when they feel inspired and have something meaningful to say. It's like working smarter instead of harder. Produce torrents of bad content to keep a calendar and nobody will support. Produce only quality and many will.