Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

How AI Is Rewriting Digital Identity

and What Marketers Need to Know

Jacob Sanders's avatar
Jacob Sanders
Apr 11, 2025
∙ Paid

AI is reconstructing digital identity — marketers must rethink how they use data and build trust. Kati Walcott, visionary, inventor, CTO and AI systems engineer, provides some food for thought.

Kati W…

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