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Michael James Munson's avatar

If the price of drawing conclusions without actual insight into the situation, was followed by military leaders, entire armies would be wiped out.

The problem we have is there is no incentive to be truthful and more importantly, no immediate consequence for drawing incorrect conclusions. Everyone knows to look both ways before crossing the street to avoid being smashed by on oncoming vehicle. But making comments online based on incorrect assumptions (or purposeful misleading), there is no immediate cost for being so similarly uninformed.

I'm fairly certain if the people making comments on the video knew they would be hit by a bus if they made ignorant comments, they would have "checked both ways" before making them. Our job as a society is to force marketers to pay a severe price for misleading us, and reward marketers who are honest with us.

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