MAC Member, Colt Briner Redefines Leadership with The Race to Relevance
It’s not every day that one of our own publishes a book that has the power to rewrite the script on business as usual. But Colt Briner? He’s done exactly that. And with The Race To Relevance: A New Paradigm For Business And Personal Success already hitting #1 in new releases for business teams on Amazon, it’s safe to say he’s onto something big.
This book isn’t just another dusty business manual destined to live on a shelf. Nope. It’s a call to action—a wake-up slap for leaders to stop chasing the tired old metrics and start aligning their businesses with something much more meaningful: purpose.
And the best part? For the next five days, Colt’s offering the Kindle version of The Race to Relevance for $0.99. That’s less than the price of your overcomplicated Starbucks order. So, yes, you can absolutely afford to invest in your business—and maybe your soul, too.
About the Author: Colt Briner
Colt isn’t your average corporate guru. He’s the guy who dreams of a world where work is more about purpose than profit. Where we measure success by the impact we make, not just the zeros in the bank account.
In Colt’s vision, our work isn’t just an exchange of energy for cash—it’s the playground where humanity shows what it’s truly capable of. And he doesn’t just talk the talk. Colt spends his days helping transformative companies grow and inspiring leaders to rise to their potential. He’s a builder of futures, and this book is just one more blueprint for how we can all get there.
About the Book: Why It’s a Game-Changer
The Race to Relevance is packed with actionable insights for leaders who are done with the status quo and ready to build companies that matter—to their teams, their customers, and the world.
Colt makes the case that putting purpose at the core of your business doesn’t just make you feel warm and fuzzy—it drives jaw-dropping growth, crushes benchmarks, and makes the numbers look good, too. Because when your team believes in why they’re showing up every day, the results speak for themselves.
Mel Robbins Gives It the Seal of Approval
If you need more convincing, here’s what Mel Robbins—yes, that Mel Robbins—had to say about the book:
“The next generation of employees is looking for something more—and this book delivers. A must-read for leaders, The Race to Relevance offers insightful strategies to create purpose-driven businesses that inspire teams, foster loyalty, and drive meaningful impact.”
Translation? This isn’t just some theoretical fluff. It’s a roadmap for staying relevant in a world that’s changing faster than your quarterly marketing strategy.
How You Can Help
This isn’t just about Colt or his book—it’s about shifting the way businesses operate on a global scale. So if you believe in a world where purpose leads and profit follows, here’s how you can pitch in:
Grab the Kindle version for $0.99 (seriously, it’s less than a vending machine snack).
Leave a review. Amazon reviews aren’t just nice—they’re the digital age’s version of word of mouth.
Spread the word. Share it with your team, your LinkedIn network, or that friend who’s always complaining about their soulless job.