Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

The Indigo Illusion

A Gorgeous Retail Experience—at the Exact Wrong Moment

Jay Mandel's avatar
Jay Mandel
Apr 15, 2025
∙ Paid

I was at the Short Hills Mall last weekend, where even the escalators feel designer. I wasn’t looking for anything when I stumbled into Indigo—a store I’d never heard of. Five steps in, I was hooked.

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