The Most Honest Hour in Marketing

You want to do work that matters. Work that doesn’t make you cringe when the slide deck hits the screen. But every scroll through LinkedIn and every “strategy” meeting just reminds you how broken the system is.

We’re still out here pretending it’s 2015. Worshiping algorithms. Chasing impressions. Drowning in recycled advice and fake urgency. “Just post more.” “Boost the content.” “Use scarcity.” Great—until none of it works. Again.

Let’s be real: it’s not you. It’s the playbook.

The Playbook Is Dead. Long Live Reality.

Most of what marketing still runs on—scarcity hacks, engagement theater, keyword-stuffed everything—is outdated. It’s not just ineffective. It’s insulting.

People aren’t waiting around to be “converted.” They’re exhausted. Their budgets are tight. Their BS detectors are sharp. You can’t buy their trust with clever headlines anymore.

Still, the industry clings to this stuff like it’s sacred. Because it’s easier than admitting we need to think differently. That the game changed—and we didn’t.

You Know It. We Say It.

The Marketing Accountability Council was built for marketers who’ve had it. Who want to move past the delusion that another A/B test is going to save the quarter. Who see that “engagement” doesn’t equal effectiveness, and reach without relevance is noise.

Over the last year, we’ve been naming the things no one else will. People are finding us. Not because we’re loud, but because we’re clear.

• The Graveyard: Where we bury tactics that should’ve died years ago.

• The Delusions: The lies we tell ourselves about what marketing can (or should) do.

• The Heuristics: The few things that actually work—rooted in value, not gimmicks.

This is what we call the MAC stack.

If You’re Still Reading, You’re One of Us.

This isn’t about “doing marketing better.” It’s about doing it differently.

Here’s the world we’re shaping:

• Where marketing earns attention instead of demanding it.

• Where brands talk like humans, not headlines.

• Where strategy starts with listening, not projecting.

• Where truth isn’t risky—it’s the edge.

It’s slower. It’s harder. And it’s what’s next.

Step out of the fog if you’re tired of faking urgency, inflating metrics, and chasing trends you don’t even believe in.

You’re not alone. You’re early.

This Isn’t a Call to Arms. It’s a Call to Sense.

We’re not asking you to flip a table or start a riot. Just stop pretending the system isn’t broken.

We're building something better. It’s not perfect. But it’s real. And that’s more than most marketers can say right now.

Come hang with us. Say something that matters.
Because the ones who will thrive next aren’t chasing eyeballs—they’re earning trust.

And that? That’s the new playbook.

📣 Want In? Join the Friday MAC Sessions

Fun. Sharp. Occasionally confrontational. Always worth it.

Every Friday at 3PM EST, the MAC crew gets together to unpack what’s broken in marketing—and how to fix it. It’s not a webinar. It’s not a panel. It’s a live working session where bold ideas get tested, old habits get questioned, and good marketers get sharper.

Whether you're in strategy, creative, media, or just tired of pretending performance theater is working—we want you in the room.

Come curious. Leave provoked. Repeat.

🧠 Fridays @ 3PM EST
🔗 Join here

Bring your brain. Leave your buzzwords.