Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Navigating Brand Strategy in a Shifting Digital Landscape

Jay Mandel's avatar
Jay Mandel
Mar 18, 2025
∙ Paid

In 2023, Target stepped away from X (formerly Twitter), alongside Medtronic, 3M, UnitedHealth Group, Best Buy, and General Mills. The move reflected concerns many brands shared:

  • Brand safety risks due…

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