Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Visibility ≠ Credibility

Visibility Isn’t the Goal. Relevance Is.

Jay Mandel's avatar
Jay Mandel
Apr 07, 2025
∙ Paid

Too many people are still chasing visibility like it’s 2010.
They’re trying to buy influence, land mentions, and fake credibility.

But the game has changed.

We’re not doing marketing anymore.
We’re becom…

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