This Is the New Job Search
Show Up Like a Marketer or Get Treated Like a Placeholder
The job search used to be a quiet, private affair. You crafted the perfect résumé, submitted it into the abyss, crossed your fingers, and waited.
You followed the rules.
You kept it professional.
You trusted the process.
But somewhere along the line, the process stopped working.
Roles vanish mid-interview.
ATS bots filter out humans.
Recruiters ask for innovation and then ignore the creatives who dare to stand out.
You get rejection emails addressed to someone else. If you get anything at all.
For many talented marketers, the silence isn’t just frustrating—it’s surreal.
And yet... the ones who are making real moves? They're not playing the old game.
They’ve started writing a new one.
Enter: The New Job Search
This version isn’t about waiting to be picked.
It’s about showing up, in public, like you already have the job.
Not to perform.
Not to go viral.
But to prove—clearly, consistently, and creatively—what you can actually do.
It’s not just about being “discoverable.”
It’s about being unmissable.
The Proof Is in the Presence
Take Jennifer Bentley, the voice behind @candidate.confessions. She didn’t wait for a recruiter to notice her potential. She made it impossible to ignore.
Her content is thoughtful, witty, honest, and refreshingly human. She sings. She creates. She speaks directly to the emotional whiplash of the job market—without pandering or posturing.
She doesn’t just talk about being a brand strategist.
She shows you.
And that’s the whole point.
It’s not about crafting a persona.
It’s about living your expertise out loud.
Marketing isn’t what you say you do anymore. It’s what you show.
Tiktok failed to load.Enable 3rd party cookies or use another browser
MAC Isn’t Watching This Shift—We’re Living It
At the Marketing Accountability Council, we’ve had enough of checkbox hiring and buzzword job descriptions. We believe the most meaningful opportunities aren’t “landed.” They’re earned through alignment.
Alignment comes when people see your work, your mind, and your values in action.
We’re not just encouraging that shift—we’re building around it.
We’re doing project work with creators who make things that matter.
We’re collaborating with people whose voices resonate, not just optimize.
We’re saying: if your job search doesn’t reflect how you’d actually show up in the role—rewrite it.
Not Passive. Not Desperate. Just Real.
This approach isn’t passive. But it’s not frantic either. It’s iterative.
It’s the long game. The one where you build trust slowly and deliberately. The one where you’re not just visible—you’re memorable.
And when the timing’s right, the right people won’t need to be sold.
They’ll already know.
That’s the conversion.
The Résumé Isn’t Dead. It’s Just Not Enough.
We’re not saying the résumé has no place. But on its own, it’s a relic.
It doesn’t tell us who you are.
It doesn’t capture how you think.
It doesn’t reveal the way you move through the world.
The new résumé is your presence.
Your content.
Your POV.
Your impact.
And no, that doesn’t mean becoming a thought leader or just posting for the sake of posting. It means being honest, being intentional, and treating your career like the brand it is.
What MAC Wants
We're not trying to help people get jobs.
We're building the space where the right jobs find the right people.
That means:
Collaborating with folks who share our values
Partnering on project work that makes space for creativity and substance
Supporting full-time placements that align with truth, ethics, and actual marketing thinking—not just aesthetic decks
We're not here to win popularity contests. We're here to change what hiring looks like—for real.
If you're out there building, sharing, making things that matter, keep going.
We see you.
And if you're a company still relying on job boards and buzzwords to find your next big idea?
You're not hiring marketers.
You're hiring placeholders.
Maybe it's time to rethink that.