How Ready Are You for a Brand Safety Crisis?
Spoiler: Most Aren’t
☕ Join the Brand Safety Coffee Talk
🗓️ March 26, 2025, 10:00 AM EST
👥 C. David Minifie (CMO, Terakeet)
🎤 Hosted by Jay Mandel (MAC)
📍 Live, interactive, and free
Let’s not sugarcoat it: most brands talk a big game regarding brand safety but behind the scenes? It’s duct tape, wishful thinking, and a prayer the next crisis hits someone else first.
That’s why we’re hosting Brand Safety Coffee Talk on March 26.
This isn’t a webinar where we toss vague frameworks and tell you to “build trust.”
It’s a working session for marketers who want to understand and manage reputation risk in 2025 before it manages them.
💬 Warming You Up with Some Survey Questions
We’ll be running live polls during the session to make it interactive (yes, even in Google Meet). But let’s not wait until then. Here are a few questions to chew on now:
🧠 Why This Matters
If your answer to most of these is “uhh… not sure,” you’re not alone. But that’s exactly the problem.
Brand safety isn’t just about protecting your logo from being next to a bad news article. It’s about:
Building trust before you need it
Understanding the risks AI, social media, and leadership presence create
Being able to act when—not if—things go sideways
Who We Are (and Why You Should Care)
The Marketing Accountability Council (MAC) is a reality check for marketers who are tired of the hype and hungry for honesty.
We’re a collective of marketers, strategists, creatives, and operators who believe marketing should be accountable—not just for impressions or click-throughs, but for the impact it has on people, culture, and business outcomes.
No fluff. No funnel worship. No “AI will fix it” delusions.
Just smart people asking better questions and pushing this industry forward.
What We Do
✅ Challenge lazy thinking and manipulative tactics
✅ Promote ethical, effective, and inclusive marketing
✅ Build community around transparency, trust, and strategy that actually works
✅ Call out BS when we see it—constructively, of course
We publish frameworks, hold conversations that matter, and bring real marketers together to figure out what the hell we’re actually doing—and how to do it better.
Join Us. You’re Invited.
We meet every Friday afternoon to swap ideas, challenge assumptions, and hold space for honest marketing conversations.
📅 Fridays @ 3 PM ET
📍 Live on StreamYard → https://streamyard.com/wfjjdzjg74
Marketing doesn’t need another guru.
It needs people who give a damn.