Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

AI Research Feels Like Magic—Until It Leads You Astray

How AI Search Gave Me the Wrong Answer—And Why You Can’t Trust It Blindly

Jay Mandel's avatar
Jay Mandel
Mar 12, 2025
∙ Paid

I had a straightforward research task: to determine whether certain companies had a presence on X (formerly Twitter).

So, I turned to Grok, the AI search tool built into X, and my paid version of Chat…

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