Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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Manufactured Authority: How Marketing Dresses Up as Truth
A chart with no source sparked wide trust. This piece breaks down how unverified claims pass as truth—and what marketers can do to stop it.
 • 
Jay Mandel
1
The Marketing Delusion Series
Welcome to The Delusion Series—the no-BS guide to calling out the myths marketers keep telling themselves (and their customers).
 • 
Jacob Sanders
25:19
📞 The New Etiquette of Communication
A Field Guide for the Age of Overload
 • 
Jay Mandel
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I Was Just Using MyChart. Then I Watched the Carl Dvorak Video.
 • Jay Mandel
4
Welcome to the Marketing Empathy Revolution
 • Jay Mandel
1
The Delusion of Digital Ad Impressions
 • Jacob Sanders
3
Building Bridges in a Divided Age
 • Jay Mandel
1
Ditch the Jargon in Your Marketing
 • Jay Mandel
1
B2B Marketing: Bridging the Gap Between Inspiration & Implementation
 • Jay Mandel
1
Nothing Personal: Why Mass Brand Personalization Is Fool’s Gold
In the 20th century, the holy grail of marketing was to build a great brand.
 • 
Jason Patterson
“I Don’t Want to Work With You”:
What Melissa Zehner Wants Founders to Hear About Marketing Control
 • 
Jay Mandel
53:46
You Don’t Need an Agency. You Need Agency.
Agency is not a vendor. It’s a muscle. Build it.
 • 
Jay Mandel
The Inflection Point
Personal clarity, professional alignment, and why the MAC is no longer just an idea, it’s becoming a real alternative to how marketing gets done.
 • 
Jay Mandel
The Peril of Passive Therapy
When "Holding Space" Becomes Holding Back: Why True Progress Demands More
 • 
Jay Mandel
Two Parades.
One Earned Attention. One Bought Silence.
 • 
Jay Mandel
1
What Pitbull and a Tweet Teach Us About the Future of Marketing
The digital marketing landscape is constantly evolving, and brands are continually seeking innovative methods to engage their audiences.
 • 
Jay Mandel
1
58:43
Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
A no-BS publication that exposes gimmicks, champions ethical strategy, and demands brands be accountable, transparent, and truly customer-first.
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