B2B Marketing: Bridging the Gap Between Inspiration & Implementation

From High-Level Ideas to Tangible Results.

My keynote address at the B2B Marketing Exchange was a whirlwind of emotions. While the enthusiastic response, with many showing support for The Marketing Accountability Council, was encouraging, it also triggered a moment of self-reflection. While some resonated with my message, others struggled to translate high-level B2C ideas into tangible results f…