As brands reassess their digital presence, how can they maintain credibility while adapting to changing platforms and values? A look at Target’s return to X and what it means for corporate brand strategy.
I would typically go to Target for household items of need. When going into the store I felt good about being there, that the business had its heart in the right place. Then the DEI rollback happened. Yesterday I needed something and said to my partner "ordinarily I would go to Target for this." Before I could say more, she said "we don't shop at Target anymore."
Thanks - great article!
I would typically go to Target for household items of need. When going into the store I felt good about being there, that the business had its heart in the right place. Then the DEI rollback happened. Yesterday I needed something and said to my partner "ordinarily I would go to Target for this." Before I could say more, she said "we don't shop at Target anymore."
You reap what you sow.