Kellogg's, the breakfast giant known for its sugary cereals and Tony the Tiger, faces social media reckoning. A once-loyal customer base, particularly younger generations active on TikTok, is driving a boycott sending ripples through the food industry. But this boycott isn’t staged with traditional media or celebrity endorsements—it's the power of everyday people armed with smartphones.
Jay, really well-written post. It's hard not to like Tony the Tiger, but the issues are real. It's also a cautionary tale about the role of social media... is it real or fake? In this case where there's smoke (sugar content, sustainability, executive commentary,...), there's probably fire too.
Jay, really well-written post. It's hard not to like Tony the Tiger, but the issues are real. It's also a cautionary tale about the role of social media... is it real or fake? In this case where there's smoke (sugar content, sustainability, executive commentary,...), there's probably fire too.