Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

How TikTok Boycotts Are Reshaping Consumption

Jay Mandel's avatar
Jay Mandel
Mar 24, 2024
∙ Paid

Kellogg's, the breakfast giant known for its sugary cereals and Tony the Tiger, faces social media reckoning. A once-loyal customer base, particularly younger generations active on TikTok, is driving…

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