Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
When Hype Bubbles Burst: From PRIME Hydration to Amazon Prime Day

When Hype Bubbles Burst: From PRIME Hydration…

Jay Mandel
Jul 9

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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
When Hype Bubbles Burst: From PRIME Hydration to Amazon Prime Day

A Cautionary Tale About Overplaying the Hype Hand

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