People act like their purchase starts at the store or website. No, it does not. People act like voting for one elected representative or another starts with watching ads for them. No, it does not. Do you have core values you won't compromise on? Or is everything just transactional and viewed through a very narrow near-term decision matrix that isn't capable of thinking of the longer term consequences you will eventually run into based on your decisions today?
You have power. You exercise it with your dollars and your vote. You are voting all the time. You are spending money all the time. Do you really think about the implications of the choices you are making? Are they rewarding bad behavior or good behavior? Are you willing to forego something that might be short-term gratifying, but is long-term costly? Will you take a little near-term pain for longer term gain? And most importantly, who are you going to trust to be honest with you about the implications of your choices?
Even the CFPB and FTC don't have the platform and reach to inform you. They are there to enforce rules, but ultimately, we as consumers in the market are the ultimate rule makers. We need the MAC to have adequate resources and support so it can deliver us truth in marketing. It will earn its trust by the quality and honesty of the content and information it shares. This story demonstrates the MAC is about the Golden Rule. Not "he who has the gold makes the rule," but "Do unto others as you would have them do unto you."
There is no stronger statement of values that you can trust!
People act like their purchase starts at the store or website. No, it does not. People act like voting for one elected representative or another starts with watching ads for them. No, it does not. Do you have core values you won't compromise on? Or is everything just transactional and viewed through a very narrow near-term decision matrix that isn't capable of thinking of the longer term consequences you will eventually run into based on your decisions today?
You have power. You exercise it with your dollars and your vote. You are voting all the time. You are spending money all the time. Do you really think about the implications of the choices you are making? Are they rewarding bad behavior or good behavior? Are you willing to forego something that might be short-term gratifying, but is long-term costly? Will you take a little near-term pain for longer term gain? And most importantly, who are you going to trust to be honest with you about the implications of your choices?
Even the CFPB and FTC don't have the platform and reach to inform you. They are there to enforce rules, but ultimately, we as consumers in the market are the ultimate rule makers. We need the MAC to have adequate resources and support so it can deliver us truth in marketing. It will earn its trust by the quality and honesty of the content and information it shares. This story demonstrates the MAC is about the Golden Rule. Not "he who has the gold makes the rule," but "Do unto others as you would have them do unto you."
There is no stronger statement of values that you can trust!