The job didn’t lose its meaning overnight. It was chipped away by shrinking budgets, vague mandates, and leadership that stopped listening. The Marketing Accountability Council exists to call it out and rebuild what matters.
Preach! But seriously, you are validating what many think and are experiencing on a regular basis. The environment has become unstable and potentially untenable in marketing.
Preach! But seriously, you are validating what many think and are experiencing on a regular basis. The environment has become unstable and potentially untenable in marketing.