Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

The Disappearing Deal

The Bait and Switch of New Customer Offers

Jay Mandel's avatar
Jay Mandel
May 30, 2024
∙ Paid

Many companies entice new customers with sign-up discounts, special offers, and welcome gifts, a practice dating back to the bank toaster giveaway.

These strategies are incentives to a company and ap…

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