Great post - and indicative of this push to increase productivity and decrease costs however possible, despite the long term negative impacts. Also, I wonder if marketers did this to themselves? We're we failing so hard at accountability, or managing the perception of productivity, that we lost full time employment and created a freelance career at the top most level? Or does this just show what most businesses really think about marketing; you can do it ALL with a part time employee and not pay health insurance. What a deal/steal!
Timely. Matt Wurst wrote about fractional marketers yesterday on LinkedIn: https://www.linkedin.com/posts/matthewwurst_the-era-of-the-%3F%3F%3F%3F%3F%3F%3F%3F%3F%3F-%3F%3F-activity-7193575828461416448-7fxA?utm_source=share&utm_medium=member_desktop
That's funny! And sad!
Great post - and indicative of this push to increase productivity and decrease costs however possible, despite the long term negative impacts. Also, I wonder if marketers did this to themselves? We're we failing so hard at accountability, or managing the perception of productivity, that we lost full time employment and created a freelance career at the top most level? Or does this just show what most businesses really think about marketing; you can do it ALL with a part time employee and not pay health insurance. What a deal/steal!