Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Why Perks Can't Fix a Dysfunctional Marketing Department

Empowering Marketing for Strategic Advantage

Jay Mandel's avatar
Jay Mandel
Mar 22, 2024
∙ Paid

Imagine this: a marketing team brimming with creative ideas, chomping on free pizza in a brightly colored break room while desperately trying to polish a turd.

That turd?

It is a subpar product backe…

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