We’re not just building a platform.
We’re building an organization that holds space for the many personalities that exist in marketing, the real ones. Not avatars. Not personas. People.
And I know these people. Not because I dreamed them up in AI, but because I’ve met them. I’ve worked with them. They’re already inside this movement.
People like
, , , , and others…They joined not because of hype or perks, but because something didn’t feel right anymore.
Because the briefs got vague.
Because the KPIs got hollow.
Because the work started to feel like noise.
So we started giving names to the signals we were hearing:
The Disillusioned – the ones who see through the BS and are ready for something real.
The Leaders – the ones still fighting to do it differently, even inside systems not built for integrity.
The Innovators – the ones rewriting rules and refusing to settle for rinse-and-repeat marketing.
And we know there are more of you.
If you’ve felt the quiet frustration…
If you’ve asked yourself whether the work still aligns with your values…
If you’ve started to wonder if you’re not broken—maybe the system is…
We're building a space that honors your attention, your ethics, and your intelligence.
No “10x hacks.”
No hustle cult.
No psychological tricks dressed up as “strategy.”
Just people who believe marketing can be better and are doing something about it.
We’re here. And we see you.
—Jay
Founder, Marketing Accountability Council
