Truth in Advertising
Exploring the Ethics of Marketing
In this episode of "What Gets Measured," host and founding MAC Member, and Tom Rosholt delve into the intricate world of advertising ethics and Truth in Advertising.
Key Points:
Why Truth in Advertising Matters: Consumers dislike deception, false advertising is illegal, truth levels the playing field for competition, and truthful communication builds more substantial brands.
Unearthing Truth: Quality communication and understanding customers, not just data analysis, are crucial for finding truthful insights for marketing campaigns.
The Shift Away from Truth: Societal emphasis on profit over human connection has led to a decline in truthful advertising. "Drift is a phenomenon in which a product initially delivers but quality degrades over time.
Truth and Data: Misinterpreting data and statistics can lead to bad marketing decisions.
Is it Personal or Structural?: Tom believes the issue is personal. Individuals make choices that contribute to a culture of dishonesty within organizations. Change needs to happen at the individual level.
The entire podcast episode discusses:
Tom's strategies for helping clients find marketing truths.
Why data is a valuable tool for creativity.
How truth can be a competitive advantage.
The Links
FTC page on Truth In Advertising
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