In this episode of "What Gets Measured," host and founding MAC Member, and Tom Rosholt delve into the intricate world of advertising ethics and Truth in Advertising.
Key Points:
Why Truth in Advertising Matters: Consumers dislike deception, false advertising is illegal, truth levels the playing field for competition, and truthful communication builds more substantial brands.
Unearthing Truth: Quality communication and understanding customers, not just data analysis, are crucial for finding truthful insights for marketing campaigns.
The Shift Away from Truth: Societal emphasis on profit over human connection has led to a decline in truthful advertising. "Drift is a phenomenon in which a product initially delivers but quality degrades over time.
Truth and Data: Misinterpreting data and statistics can lead to bad marketing decisions.
Is it Personal or Structural?: Tom believes the issue is personal. Individuals make choices that contribute to a culture of dishonesty within organizations. Change needs to happen at the individual level.
The entire podcast episode discusses:
Tom's strategies for helping clients find marketing truths.
Why data is a valuable tool for creativity.
How truth can be a competitive advantage.
The Links
FTC page on Truth In Advertising
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