Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
Why Banning TikTok Won't Work

Why Banning TikTok Won't Work

Why Regulators Miss the Point of TikTok

Jay Mandel's avatar
Jay Mandel
Mar 15, 2024
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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
Why Banning TikTok Won't Work
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The endlessly scrolling feed of TikTok surprised me recently. It wasn't the usual dance challenges or comedic sketches that captivated my attention. Instead, it was the raw vulnerability of the stories unfolding before me. In short videos, users chronicled their journeys, weaving narratives of past experiences, present struggles, and even aspirations fo…

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