Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Sticker Shock

The Growing Discrepancy Between Advertised Prices and Final Costs

Jay Mandel's avatar
Jay Mandel
May 10, 2024
∙ Paid

Have you ever reached the checkout only to be surprised by a final price higher than the advertised one?

You're not alone.

The gap between the price you see on a product and what you pay is widening.

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