Marketers: The Truth Hurts 💥

Inflation, social media, and economic turmoil have exposed the cracks in the traditional marketing model.

Hi, Jay here.

In my recent monthly contribution to MarTech.org, I delve into the profound shifts reshaping our industry.

The traditional marketing playbook and career are obsolete in this era of discerning, skeptical consumers who demand more than hollow promises.

This is our call to arms for Marketers and Marketing: In this new era, survival isn't just about meeting short-term goals—it's about thriving through a relentless focus on delivering long-term value and fostering deep, meaningful relationships with those we serve.

Have you experienced the same?

Something different?

Let’s chat about it.