From Peddling Lies to Lighting the Way

A Marketer's Call to Action

Have you ever stared at a marketing campaign and felt a pang of guilt? Me too. That glossy brochure, those empty promises masking a shrinking product – all felt like a lie. As marketers, we wield immense power. We craft the narratives that shape consumer choices. But what if we used that power for good instead of manipulating it?

For a while, I felt trap…