Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
From Peddling Lies to Lighting the Way

From Peddling Lies to Lighting the Way

A Marketer's Call to Action

Jay Mandel's avatar
Jay Mandel
Mar 25, 2024
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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
From Peddling Lies to Lighting the Way
1
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Have you ever stared at a marketing campaign and felt a pang of guilt? Me too. That glossy brochure, those empty promises masking a shrinking product – all felt like a lie. As marketers, we wield imm…

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