From Client to Co-Conspirator in Marketing Accountability
My episode TJ Bennett on The Desuckify Work Podcast
Welcome to my episode on TJ Bennet’s Desuckify Work podcast.
and I go way back to the early days of the pandemic when I was his coach. He was thriving at a big ad agency back then, and now, the cat is out of the bag!TJ and I delved into the pressing issues facing our industry today – including the lack of transparency, unrealistic expectations, and the struggle for mutual respect. Throughout the conversation, I offered bold ideas from the Marketing Accountability Council, of which TJ is a Founding Member. We discussed creative frameworks and practical tips that can reshape marketing to focus on strategic impact, genuine engagement, and positive change.
Whether you work in marketing or want a fresh perspective, I encourage you to listen to this episode. And stay tuned until the end if you want to hear me make a few monkey sounds for good measure!
Key Excerpts:
"After I left corporate America, I defined my three core values: candor, curiosity, and collaboration. And those core values have guided every decision I've made since."
"As a marketer, I have decided that I'm going to vet my clients a lot more than I have in the past."
"I want to be recognized for the value that I deliver, and I want to form a group of people, which I just did. Isn't that great? What a great question. Because the answer is, I'm doing it."
Join the Movement!
Connect with me on LinkedIn: Jay Mandel.
Reach out with your comments and questions – let's reshape marketing together!
Listen:
Watch:
Follow Jay: https://lnkd.in/guwquVBy
Jay’s Site: jaymandel.com
Marketing Accountability Substack:
Jay’s Book: https://www.amazon.com/Brand-Strategy-Three-Steps-Purpose-Driven
TJ's not just a coach, he's a catalyst. He ignites the potential in creative minds, just like he ignited his own. Coaching is easy, but walking the walk and talking the talk? That takes courage. And TJ? He's got it in spades.
TJ’s site: thepuddingfactory.net
TJ’s substack: tjbennett.substack.com
Free Discovery Session with TJ: https://lnkd.in/gA8nechy
Thanks for coming on the show and sharing the important work you're doing, Jay. I really think it's a perfect example of Desuckifying Work. Doing something you're passionate about and bringing other passionate souls into the project. Love it. And I'm grateful for the kind words you shared here... really appreciate it.