Escaping the marketing circus
How empathy can realign brands, audiences and results
In my monthly column on Martech.org, I explore the complexities and challenges marketers face today.
We’re navigating a "perfect marketing storm" with three significant disconnects:
Audience Disconnect: An overreliance on data and the pressure for short-term results erode trust and stifle creativity.
Internal Disconnect: Marketing teams often operate in silos, disconnected from sales, customer service, and product development, leading to a disjointed customer experience.
Client Disconnect: The pressure for immediate ROI creates a misalignment between marketers and executives, undermining long-term brand building.
We need to reclaim the human element in marketing by focusing on storytelling, genuine connections, and balancing short-term metrics with long-term relationships.
These insights are crucial for anyone involved in marketing, whether you're leading a team or aligning your strategies with broader business goals.
Please read it and let me know your thoughts.
If you agree and want to take action, message us and join us... We are growing daily and building an organization to address this issue. It won’t be easy, but we have some of the brightest minds in marketing who are actively planning an agenda to revive marketing for the future.