Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Embracing Fluidity in Modern Marketing Organization Design

Why Influencers, Partners, and Dynamic Networks Are Redefining Marketing Organizations Beyond the Traditional Org Chart

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Jay Mandel
Oct 06, 2024
∙ Paid

Let’s be blunt: most marketing organizations rely on structures better suited for the pre-digital era. It’s time to wake up and face reality—business has changed, customer behaviors have evolved, and…

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