Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Embracing Fluidity in Modern Marketing Organization Design

Why Influencers, Partners, and Dynamic Networks Are Redefining Marketing Organizations Beyond the Traditional Org Chart

Jay Mandel's avatar
Jay Mandel
Oct 06, 2024
∙ Paid

Let’s be blunt: most marketing organizations rely on structures better suited for the pre-digital era. It’s time to wake up and face reality—business has changed, customer behaviors have evolved, and…

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