Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
Data + Trust = Transformation

Data + Trust = Transformation

How AI Can Augment, Not Replace, Human Connection

Jay Mandel's avatar
Jay Mandel
Mar 14, 2024
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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
Data + Trust = Transformation
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At a recent CERTIFi by Mercy University advisory meeting, we tackled a hot topic: Artificial Intelligence (AI) in customer service.

We discussed big questions like:

  • Can chatbots handle everything, or do we still need people?

  • Will AI ever "get" our feelings?

From this meeting and the combined POV of the advisors from the Technology, Accounting, Marketing, an…

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