College? Nah.
Gen Z is Choosing the Toolbelt Over the Textbook
Forget those 4-year degrees and mountains of student debt. A new generation of workers is ditching the traditional career path and rediscovering the power of the skilled trades. And guess what? They're making bank while they do it!
The Trades are Hot Again (And Why)
The Wall Street Journal recently highlighted the surge of Gen Z workers going into plumbing, welding, electrical work, and everything in between. Why the sudden shift?
The College Conundrum: College costs are through the roof, and many people are starting to wonder if it's even worth it anymore.
Tech Makeover: Skilled trades aren't your grandpa's dirty jobs anymore. We're talking robots, cool tech, and a whole new image.
Show Me the Money: Apprenticeships pay well, and experienced tradespeople can easily pull in six figures. Cha-ching!
Gen Z: The "Built It Myself" Generation
Let's face it: Gen Z grew up online but craves hands-on work. They want to see the results of their effort, not just stare at a screen all day. Plus, with a severe shortage of skilled workers, jobs are plentiful and secure. Think about that the next time your toilet breaks!
But Tradespeople Need to Get Smart About Marketing
Hold on, this isn't just about fixing stuff. To thrive as a tradesperson in this digital age, you have to get smart about marketing:
Your Website is Your Storefront: Make it shine, show off your work, and make it easy for people to contact you.
Social Media is Your Best Friend: Post those before-and-after shots, answer questions, and build a reputation.
Don't Forget the Old-School Stuff: Word of mouth still matters. Treat customers right, and they'll shout it from the rooftops (or at least leave a great review).
The Bottom Line
If you're a Gen Z'er tired of the exact old expectations, the trades might be your golden ticket. And if you're an experienced tradesperson, embracing marketing and tech will help you find an endless stream of customers who desperately need your skills.
What do you think? Are you choosing a skilled trade? Or are you a tradesperson crushing it thanks to marketing? Leave your comments below!
Source:
https://www.wsj.com/lifestyle/careers/gen-z-trades-jobs-plumbing-welding-a76b5e43