Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
CMO-CEO Disconnect

CMO-CEO Disconnect

A Missed Opportunity for Growth

Jay Mandel's avatar
Jay Mandel
Mar 13, 2024
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Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
CMO-CEO Disconnect
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The CMO-CEO relationship can be strained, often characterized by a lack of understanding and communication. This disconnect hinders marketing's effectiveness and the company's overall growth potential.

The Problem:

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