Catch and Release Marketing: Building Relationships, Not Holding Audiences Captive

I am here on the final day of the B2B Marketing Exchange and delivered my keynote yesterday. After my keynote address, I had the pleasure of meeting Jake Sanders from Ninjacat. A true marketing aficionado (props for catching all my hip-hop references!), Jake introduced me to a fascinating concept: Catch and Release Marketing.

This philosophy revolves ar…