Careless People by Sarah Wynn-Williams describes what she witnessed inside Meta. Not vague dysfunction; specific choices made by specific leaders:
A censorship tool built to satisfy the Chinese government.
Sexual harassment by senior executives that was reported and ignored.
Internal research proving Instagram’s harm to teen girls; then shows how that same data was quietly used to sell ads.
Leadership decisions that consistently prioritized access, growth, and image over people.
When Sarah raised concerns, Meta didn’t disprove her claims; they sued her.
In the book Mark Zuckerberg comes across as small, insulated, and profoundly uncurious about the human cost of his decisions.
Sheryl Sandberg, the public face of “Lean In,” is revealed as something else entirely: performative feminism, private cruelty, and a leadership style built on fear and denial.
Together, they don’t look visionary; they look like dufuses with too much power and no adult supervision; people who mistook scale for wisdom and control for leadership.
I didn’t live Sarah’s experience, but I recognize the pattern and I previously felt it at work and in my personal life. Stay quiet to stay safe.
Name what’s broken, and you become the problem.
Sarah testified before Congress anyway. And when I learned she survived a shark attack as a child, something clicked. Once you’ve faced real danger and lived, corporate intimidation loses its power.
This book isn’t just about Meta; it’s about a system that elevates mediocre leaders, protects image over people, and erases anyone who refuses to play along.
If you work in tech, media, or marketing, especially if you lead, read this book.
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The Marketing Accountability Council (MAC) Podcast
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