Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

Big Brother in the Shopping Cart

How Amazon's "Big River" Scheme Threatens Cool Products and Your Freedom of Choice

Jay Mandel's avatar
Jay Mandel
Apr 19, 2024
∙ Paid

Imagine a company called "Big River"—it sounds powerful, natural, and maybe even evokes a sense of exploration, right? Except Big River wasn't some adventurous startup. It was a complete sham, a sec…

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