Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

And Another Click to Skip

How Ads are Eating Away at the YouTube Experience

Jay Mandel's avatar
Jay Mandel
Apr 18, 2024
∙ Paid

Anyone else feeling the sting of YouTube's latest ad policy? My son, a dedicated YouTube consumer, was the first to break the news: skipping ads now requires a click for each commercial, a stark shif…

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